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The KJ Essentials for Baby Story

KJ Essentials for Baby was established around 10 years ago and has since grown to be one of the leading online.  Founded by Melbourne mum, Kelly when her youngest child was just 4 months old, she developed the business based on her own experience as a new mum.  Like all new mums, she needed good baby products from trusted brands that did what they promised.  Oh, and sleep.  She needed a lot of sleep which she often didn’t get. But that’s another story.

Now the business may have grown from a small home based business to a full range ecomm baby goods business but KJ Essentials for Baby still holds true to their mission to treat every customer with the care that every new parent or gift giver needs and deserves.  

When you shop at KJ Essentials for Baby you are buying from a family run small business –  not some big chain store or faceless company that churns and burns through their orders.  We are all about the small, local corner store vibe. Where we remember our customers and take the time to care.  Shop small, shop KJ for Baby.

KJ Essentials for Baby is the authorised stockist of some of the best baby brands in the world such as Skip Hop, Leander, OiOi, Tommee Tippee, Haakaa, Done by Deer, Oricom, Coocoonababy, Beaba, OXO Tot, Jellycat and many more. We are constantly on the look out for great new products from around the world that are safe, functional and reasonably priced.

Looking for the perfect present for the lil one in your life? Then look no further as we have an extensive range of very special baby gifts, gadgets and goodies.

We make shopping for baby products easy and stress free with our convenient online store.  With KJ Essentials for Baby you can browse and shop from the comfort of your own space anywhere and anytime.  We proudly & consistently offer fast shipping, awesome customer service and free shipping for all orders over $99.

 What’s Happening on Insta


Sandra M.
Very happy with my purchase.. fast smooth delivery and quality product
Joanna Mitchell
Can I just say yes the products are fantastic, but your customer service is next level
Tina Chakraborty
Thanks Kelly received the goodies in time for the arrival of our baby girl, prompt shipment and love the bean bag and playmat! Thank you
Caragh Dixon
Great company to deal with, price was right, service and communication was excellent. Easy to use after pay, I was able to collect my purchase within a few days. So simple, highly recommended.
Great product and wonderful service. Great communication!
Charlie Clarke
Purchased the nappy backpack for my sister and she absolutely loves it! Ording was a breeze even when I put in the wrong address they fixed it for me straight away and the bag was delivered the following day!
A delight to deal with; prompt and efficient delivery and lovely products. I would not hesitate to recommend.
Olivia S
I love love love our new drying rack and the purchase process was so easy all my questions were answered promptly very happy
Fantastic price and very quick delivery. Thank you I will definitely purchase future items.
Marc Glassman
I’ve ordered from KJ Essentials twice now and both times the level of service has been outstanding. I made my first order because I found the item I wanted at a great price, and I went back the second time because the experience was so good. It was really easy to place the order, I received excellent communication, the order was processed almost immediately and delivery was very quick. Great products, great price, great service. Many bigger companies could learn a lot from these guys.
Jacinta Rossignoli
Thank you so much for your amazing service! I ordered a Leander change Matt from you (when everyone else was completely sold out) and it arrived so fast! I couldn’t be happier! I will definitely shop here again 🙂
Meg Steep
You are wonderful Kelly thank you ? definitely will be always be purchasing from your store. Online website is presented beautifully and easy to navigate and purchase items. Products go above and beyond perfect quality and practical for growing with bubba. Couldn’t be more happy you can’t go wrong with a happy baby ?
Absolutely fantastic I ordered on Thursday afternoon my parcel was posted Friday morning and delivered Monday morning Can’t fault at all and absolutely love my item.
Christopher Norgate
Kelly was a total pleasure to deal with and went above and beyond to accommodate last minute changes on our order. Delivery was very quick and items exactly as described. Highly recommended!
Maggie K
The absolute BEST place to shop for all baby essentials!! If I could give KJ Essentials more stars I would! Kelly goes above and beyond for all customers and promptly answers all questions. She makes sure you are 100% happy with the product! I have recommended Kelly to all of my family and friends.
Highly recommend!!! Product ordered and shipped as in ordered – received delivery earlier than expected – the day before the due date – perfect!!! Kelly communicated the whole way through and under promised and over delivered!! Brilliant & reliable! Thank you x
Lisa T
A Beautiful range of items, perfect for your baby! It is my favourite online shop for my bub! Lovely customer service & fast shipping too. Thank you KJ Xx
Mel, Albion Park, NSW
I have just received my parcel I ordered from you less then 24hrs ago! I also wanted to thank you for the amazing service you provide, and the quality of products you supply. I was desperate to have my purchase delivered before friday and with your advice and assistance you made this possible. Thank you once again for all that you do for your customers, you obviously have a great passion for what you do and your customer base.
Trish, Clayton, Vic
Kelly I cannot thank you enough for your assistance and patience. Your after sales service was brilliant. If only all businesses could provide the same level of after sales service life would be so much easier. Especially when you are a tired and confused new mum!
Great company to deal with, price was right, service and communication was excellent. Easy to use after pay, I was able to collect my purchase within a few days. So simple, highly recommended.
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